SEDDYS project was born in 2014, and over the years the company has transformed from a simple sneaker customization company into a custom design studio, thanks to the constant search for technical innovations, design and style trends, and attention to materials.
As a custom design studio, the creative process develops within our lab where customized models and seasonal collections come to life, like the new autumn/winter 24-25 season, which celebrates 10 years of SEDDYS through a mix of DIY processes, craftsmanship, references that reflect a punk and rebellious attitude. Scroll to discover some distinctive elements of this collection through some keywords.
TREASURE
The trend of the moment, our own way: the base of the sneaker is not distorted or entirely reworked, but precious accessories like pendants, bows, pearls, lace, precious stones and small bijoux are applied.
DENIM
The Denim capsule, now an evergreen of SEDDYS collections, combines the concept of custom with the one of upcycling, with the goal of giving new life to a common product like jeans through a “no-waste” philosophy applied to custom.
POP PUNK
SEDDYS shows the rebellious side of custom: the inspiration comes from pop-punk music and British fashion of that period. From tartan to studs covering the sneakers, to leopard print fabric, the models of the Pop Punk collection are a mix of craftsmanship, details and bold colour combinations.
FABRICS
The use of fabrics is one of the most traditional processes, and the most complex and original one: in fact it requires high technical skills in sewing, and guarantees that each pair is truly one of a kind, leaving freedom for creativity in the choice of textures, colors and patterns.